LURE

lure. Lure, n. an enticement; v.t. to entice, to call, hawk

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Lure (?), n. [[OF. loire, loirre, loerre, F. leurre lure, decoy; of German origin; cf. MHG. luoder, G. luder lure, carrion.]] 1. 1. A contrivance somewhat resembling a bird, and often baited with raw meat; — used by falconers in recalling hawks. Shak.
2. 2. Any enticement; that which invites by the prospect of advantage or pleasure; a decoy. Milton.
3. 3. (Hat Making) A velvet smoothing brush. Knight.